We are TAYARAH!

Creating Shared Value through content, since 2011

VALUE-TAINMENT

Tayarah has been shaping the content ecosystem via "Value-tainment" products that not only create sustainable brand-consumer-ships via evergreen formats that live way beyond the traditional advertisement (offering maximum value to clients at the core of our business model); but our untraditional adverts also hit home by being real, raw, relatable & relevant; ultimately, impacting brands, celebrities, our people, and the online network at large.

News and Partnerships

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العربي أصلي مع ويجز من مدينة مصر

  حمله العربي اصلي مبادره اجتماعيه من مدينة مصر بتعزز من خلالها الهويه العربيه والمصريه لدفع النمو في مصر من خلال تطوير هويه مستدامه

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TAYARAH X UTURN

Tayarah & U-Turn Unite to Impact the Future of Regional Content.

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EEA NOMINATION 2024

Tayarah just got nominated by Egypt's Entrepreneur Awards for the "Content Innovation" category.


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Madinet Masr x Tayarah

  حمله العربي اصلي مبادره اجتماعيه من مدينة مصر بتعزز من خلالها الهويه العربيه والمصريه لدفع النمو في مصر من خلال تطوير هويه مستدامه

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Beit Al Bahr x Tayarah

A nostalgic walk through old summer set-ups, family and friend gatherings and back to the basic life. Invited at the Bassiouni’s, some beautiful guests engage in intimate conversations and experiences about family, marriage and parenting, at Beit Al Bahr. 


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Mountain View X Anas Bukhash X Tayarah

Behind every happy home lies a secret! Watch the MV community exclusively with Anas Bukhash produced by Tayarah.

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ِBadya x Tayarah

Don't miss out on Seif Dooby's بتبتدي باكله, an entertaining piece designed especially for Badya, so audiences become aware that life has begun there. This is true "VALUE-TAINMENT", and an example of how we curate branded content, untraditionally.
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Shark Tank x Tayarah

Look out for Season III of Vodafone's "Beyond the Tank" format, where we delve into entrepreneurship stories & how digital business tools accelerated their growth and sustainability. MDM's "Nos El Tank El Malyan" is making its way to the TV screen through a more agile and inclusive format meant to empower contestants with a second chance under the brand's Innovation Labs initiative.

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OUR PRODUCTS

Sparking Dialogue through Value-Tainment: entertaining formats that add value to all stakeholders.



Tayarah Content

Creative Coverage | Promotional | Music formats | Celebrity | Feel Good | Games | Social experiments | Episodic narratives

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Tayarah Ads

Untraditional Advertising | Integrated video campaigns

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Tayarah Play

Reality formats | Drama series | Documentaries; Docu-series | Game shows | Adapted formats

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Tayarah Music

Music Videos

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Our People

Our People
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Proof of Promise * Proof of Promise *
Proof of Promise * Proof of Promise *

TAYARAH'S FAVORITE PICKS

BRAND STORIES THROUGH ENTERTAINMENT THAT ENGAGES AUDIENCE BEYOND TRADITIONAL ADVERT

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Madinet Masr x Wegz x Tayarah

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ARABY ASLY

  حمله العربي اصلي مبادره اجتماعيه من مدينة مصر بتعزز من خلالها الهويه العربيه والمصريه لدفع النمو في مصر من خلال تطوير هويه مستدامه
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BETEBTEDY BE AKLA

Don't miss out on Seif Dooby's بتبتدي باكله, an entertaining piece designed especially for Badya, so audiences become aware that life has begun there. This is true "VALUE-TAINMENT", and an example of how we curate branded content, untraditionally.
Watch Now
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HEKAYAT BEIT AL BAHR

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Get in touch & explore how to create shared value!

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